Food marketers make us eat whatever they want us to eat. We are targeted to consume what they suggest us. As in the matrix, The Truman Show and The allegory of the cave we are relegated to do what somebody else wants us to do, we are controlled and not able to see the reality, we just want to eat.
If we compare The Matrix and the food Market, it takes us to the point of the blue and the red pills, we have the choice to select healthy or junk food. The blue pill reflects the easy way like junk food, is easier to stand in front of a counter and ask for a meal with French fries and soda is a pretty quick service than going home select vegetables and whole healthy food and start cooking paying attention to fats, calories and carbohydrates which represents the red pill.
A recent study by Paul Johnson and Paul Kenny suggested that junk food consumption alters brain activity in a manner similar to addictive drugs like cocaine and heroin. After many weeks on a junk food diet, the pleasure centers of rat brains became desensitized, requiring more food for pleasure. After the junk food was taken away and replaced with a healthier diet rats starved for two weeks instead of eating nutritious fare. http://en.wikipedia.org/wiki/Junk_food
No comments:
Post a Comment