Everywhere we turn we face with advertising in one way or another. Advertising has become an annoying situation. Ads appear in supermarkets, banks, street, store displays and television. Since we get up in the morning commercials are showing and convincing us to buy things we don't even need. Products are advertised as the thing everybody must have, to the point that people begin to feel they need to consume it. Products are advertised as the thing everyone must have, to the point that we need to consume it.
Aggressive advertising are annoying and most when they interrupt our life routine. My personal reaction when I get many choices, they confuse me and I'm more likely to refuse all of them. The more products I consider, the less likely I am to purchase anything. Marketers are also employing the principal audience by placing ads in the bathrooms. Ads in the mirror and urinals. They are being intrusive. The bigger factor of excessive advertising is showed most in TV and radio, where Advertising instead of decreasing is increasing.
There is a reality we have to post, publicity is essential for companies to be able to market their products successfully. Advertising is vital to the success of almost any business, but it is possible to get the exact opposite effect.
Obviously The challenge of the future may be finding public and private spaces that are free of advertising. Everyday there is a new way to publish advertisements. There is no way to escape from them. Everyone is aware of the problem but no one tries to solve it.
I agree with Kale Lasn when he says on his article "Hype" advertisements are a toxin, we are completely overwhelm by marketers trying to target people. They are so profound that can work even subconsciously and make us repeat slogans over and over.
1. Overall, what is the author doing well? (It is always good to start off with a strong point).
ReplyDeleteCarol has started her essay with a strong point supporting the idea about advertising becoming an annoying situation.
2. Is the essay around 400 words?
It is almost 400 words.
3. Does the author (your team mate) have a clear claim? What is it?
Yes she does have a clear claim, the abuse of the use of advertisement and witch becomes intrusive.
4. Does the author have a clear introduction? How could it be improved?
Yes she does have a clear introduction by starting her essay summarizing the "Hype" passage.
5. Does the author summarize the reading completely and clearly? Why or why not?
Carol did summarize the reading completely by using the main ideas from the text.
6. Does the author respond to the reading with specific examples from real life?
Yes she responded with examples from her real life. She thinks that the more products she considers the more likely she is to purchase anything.
7. Is the writing clear and easy to read? What patterns of errors do you see that need to be addressed in the future?
The essay was easy to read,I didn't see any grammar error's, maybe she has to work on developing more her ideas, getting into more details.That is where she might need some improvement in future.